Go-to Microsoft partner for requirements management since 2015
- Enable behavior in our Products and/or Services that is tailored to the activity or preferences of a person visiting our properties
- Collect information on the preferences of our users to create better products
- Maintain the regular business operations of our Advertising and Marketing departments (such as one-time pop-ups or “hero” displays when first visiting a site and to collect impressions and click data)
- Collect information about how users have reached our website if they arrive through one of our external ads.
- Collect impressions and click data for internal reporting, and product optimization.
- Monitor site traffic and behavior flows of users
- Measure the effectiveness of on-site products
- Measure the effectiveness of off-site marketing campaigns
- Unique identification tokens
- Number of page visits
- Number of visits to our site through our external marketing efforts